For 14 years, we have been helping high-tech, tourism, and luxury brands sell products and raise capital. With over 300 videos under our belt, we have experience in almost every vertical, solving every marketing-related business need. The most common question we get is “How much does a video cost?” We find that to be an amorphic question. What you should be asking is; “How much is it worth to effectively solve the issue you are focused on?” If the video helps drive more leads, converts them easier, and shortens your sales cycle; then the value of those items is what you need to weigh against those of the cost of production. If you make a cheaper video, but it is less effective, did you really save money? Cost of media, cost of salespeople, and cost of management attention, all far outweigh, usually by well over 100x, the additional cost of doing it right the first time. Time and again we have found that “Penny wise, pound foolish…” is the overall result.